brand artist partnerships | own the space | astronaut agency . Lucy Kozak Marketing Executive at Creative Artists Agency Nashville, TN. As for the sense of hearing, naturally marketers consider brand partnerships with musical artists. Pandora Hires Tommy Page as Vice President, Artist and Brand Partnerships Internet radio service expanding efforts in branded content and experiential programming. My favorite brand partnership of 2018, Crocs & Post Malone, was based supremely on the artist’s authentic and organic love of the product. Zac Brown manager and ROAR founder Bernie Cahill discusses the keys to successful artist-brand partnerships. Ruth also took over the brand’s Instagram of 220K followers last month. My favorite brand partnership of 2018, Crocs & Post Malone, was based supremely on the artist’s authentic and organic love of the product. Authenticity is everything in both marketing and music. An authentic partnership comes more natural and … So when an artist works with the right brand partner, they aren’t just exchanging value, they’re creating it—for brands that want to connect with consumers, for fans that want to discover new music, and for the artist, who needs more than just talent and hustle to blow up their music. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. With such a high volume of new music constantly being released, artists and their music have a difficult time breaking through and getting traction among listeners. Kacie Lehman: Whenever I meet with an artist for the first time and I explain to them what a brand partnership is, I tell them it's not just slapping a logo on a stage. Brand Partnerships. As part of WeTransfer’s social justice initiative, the file sharing company is promoting Ruth B.’s single “If I Have A Son” by making her music video one of their selected wallpapers for a one year period. Go straight to the source and work directly with the world’s best artists. access to a behind-the-scenes making of the album video, BandPage Integrates with New YouTube Artist Center, YouTube, Google and FameBit: Taking Brand Partnerships to the Next Level, How Brand Partnerships Support & Enhance Your Release Strategy. Kevin Vaughn. The colorful designs naturally lent themselves to a range of T-shirts, which can be seen above. , it’s challenging to break a new artist or song. College students use Tunestack because music is a huge part of their identity, and they're eager to share what they care most about with friends. News provided by. It’s hard to stand out. Marketers also stand to benefit by working with musicians because of their ability to create buzz, build authentic connections with audiences, and add an element of fun … How Many Spotify Streams Are Necessary To Live Above The Poverty Line? var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Ruth B. interacted with fans through Discord during the event. Thanks to social media, artists can take the initiative and reach out to brands directly to make their own deals happen. The brand was able to identify and align with that, and his rockstar lifestyle, in an impactful way, that made the “cool kids” rethink the comfortable footwear again. Ruth B. Artists must seek partnerships with brands they respect, and they must believe in the brand’s message. Ouch. Artists are Partnering with Independent Designers and Brands. Major artists are turning to brand partnerships in droves for new revenue streams. Second, while cash is king, it’s not the only thing of value to exchange. Midnitecultures Inc. Ecole du Louvre. Executed correctly, partnerships between brands and artists can have huge payoffs for both parties. Rebecca Byers — December 31, 2015 — Marketing. Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest. Celia B and artist Natacha Duarte are frequent collaborators. Music links us together. Some lucky superfans will also receive a personal surprise from Russell himself via Zoom performance and meet-and-greet as well as the goPuff box this week. Justin Bieber went big with Super Bowl TikTok campaign. But discovery only makes sense for emerging artists—because they’re the ones that need the support. Join to Connect. You’ve got to be creative and willing to hustle. In February 2016, YouTube acquired BandPage, a service that more than 500,000 musicians were using at the time to control how their profiles displayed on different music services like Shazam, Vevo, Napster and Deezer. First, today’s brand partnerships work best when marketers and artists align around shared values. Allowing a brand to align on a release or tour, can reduce an artist’s reliance on a label, or better utilize those backings to impact their career in more unique ways. about where the music industry meets the ad industry, we are at the the source of creative partnerships. Artists can help be a face for the brand and add personality to their products. As YouTube has grown over the years, so have the possibilities for brands and creators alike to work together on branded content opportunities like pro... Every brand has a connection to music, whether it’s finding the right artist to endorse a product, curating the coolest in-store playlist for their retail stores or securing a band to perform at a big launch event. You’ve got to be creative and willing to hustle. That used to be a lot of what it was. We represent more than 1,400 clients across all genres, … Artists who are successful in this area, such as Beyoncé, are expensive and already have a range of brand partnerships in place. The Verge’s headline about Justin Bieber’s latest marketing campaign is pretty tart: ‘Justin Bieber is increasingly desperate for ‘Yummy’ to go viral on TikTok’. Traditionally, brand partnerships were audience in exchange for cash. But there's a lot more customization in partnerships now. For years there has been a need for impactful music collaborations and brand partnerships. By enlisting Ruth B., she was able to introduce a new world of STEM to girls. People are wanting to get more entrenched in the partnership. Do you have what it takes? The wallpaper hosts a Call To Action to donate to the Black Youth Helpline, where Ruth has also been donating proceeds from the single. It’s super important to remember to respect the rules established by each rights holder. There’s a common misconception that brands only work with the biggest names, and that when they do, it’s about slapping their logos on a tour bus. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. START. Uniqlo tapped the iconic ’80s pop artist Keith Haring in 2007. Why is this a valuable channel? In other words, artist don’t have to hit it big and then wait around for an ad agency to call their manager. The act of partnering with other brands helps give attention and interest that might not have been previously attainable. Please help improve this article by adding citations to reliable sources.Unsourced material may be challenged and removed. pushing the boundaries of how & where to integrate brands . It refers to Bieber’s Super Bowl campaign... February 4, 2020 . The Ad Council partnered with Ruth on a virtual, 10 song concert in Minecraft to support their She Can STEM campaign. © 2021 The Daily Rind. in the creative process. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. And this chick has heard every pitch in the book, so you better make it good. Cautious Clay (The Orchard Artist Services) is part of the Dr. Martens Presents series. During the past ten months, COVID-19 has challenged our teams to combine strategy with creativity, and if there’s anything we’ve learned the past year, it’s there’s strength in collaboration. Brands can give value to artists by amplifying their current single/album releases, through additional paid media,  or further radio or tour promotion. Effective brand partnerships have to feel synergistic. We also offer combined rates with MusicThinkTank. Read More . (Downtown Records) curated the Apple Music playlist for apparel brand Roots Canada as part of the brand’s Holiday 2020 “Give Comfort” campaign and modeled the collection with her mother. And we’re always adding more. Artist x Brand Partnerships | Executive Production | Director of Agency London, Greater London, United Kingdom 500+ connections. Creative Artist Agency Music Brand Partnerships New York, NY. The campaign’s mission is to encourage girls to use their STEM – science, technology, engineering, and math – skills. However, sales of Corona have been strong, and the beer’s partnership with rapper Snoop Dogg, announced in March, came to fruition last week with the release of several new commercials kicking off the beer brand’s new “La Vida Más Fina” campaign. But here’s the good news: the disruption of the legacy music industry has put artists—especially those on their way up—in control of their own destinies by opening up the universe of brand partnerships. In addition to recurring :30 and :60 second radio spots, Jekalyn ran a Cameo campaign to help raise money for St Judes. Community is a value. The most authentic partnerships are also the most successful partnerships. Such brand partnerships … They’re the ones behind all the brands you (and your fans) are into, after all. 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