Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. As for values, we’re talking about core beliefs that make you who you are. Brands that invest in music in meaningful ways are looking for deeper connections with artists and their audiences. The campaign features creatives’ stories and amplifies their messages across Dr. Martens’ community, and showcases how the brand is embedded in music culture. For artists, working with a brand can help fans discover their new work, broaden their listener base, and provide much-needed cash injections. You’ve got to be creative and willing to hustle. Brand partnerships offer a phenomenal way for companies to engage with a different brand’s customer base. They’re the ones behind all the brands you (and your fans) are into, after all. The Brand Partnerships and Digital Marketing teams worked to flip Jekalyn Carr’s (Lunjeal Music Group) album Changing Your Story into changing someone else’s story. BandPage provided a central space where... For 9 years, YouTube has assisted creators in generating advertising revenue through its Partner Program. Jekalyn is taking part in St. Judes’ “We Won’t Stop” t-shirt campaign to raise awareness around their monthly donation program. We’ve partnered with a bunch of amazing brands so far. Empowering artists through authentic discovery since 2015. Midnitecultures Inc. Ecole du Louvre. That used to be a lot of what it was. Thanks to social media, artists can take the initiative and reach out to brands directly to make their own deals happen. Check guidelines. The Verge’s headline about Justin Bieber’s latest marketing campaign is pretty tart: ‘Justin Bieber is increasingly desperate for ‘Yummy’ to go viral on TikTok’. “I swear by Hypebot every morning over breakfast.”, “Hypebot is the most focused music business centric resource we have.”, One Little Indian, Downtown Marketing & KCRW-FM. Get connected to brands and earn revenue from your audience through strategic brand partnerships with the help of darwinbeats. We also offer combined rates with MusicThinkTank. Kevin Vaughn. College students use Tunestack because music is a huge part of their identity, and they're eager to share what they care most about with friends. (Downtown Records) curated the Apple Music playlist for apparel brand Roots Canada as part of the brand’s Holiday 2020 “Give Comfort” campaign and modeled the collection with her mother. Any artist with a measurable audience has something valuable to offer. Brand Partnerships. Become an expert. Girls were able to start building their virtual concert world in September with the chance for their creations to be featured during the show. So be sure to check in from time to time. Read More . And this chick has heard every pitch in the book, so you better make it good. But here’s the good news: the disruption of the legacy music industry has put artists—especially those on their way up—in control of their own destinies by opening up the universe of brand partnerships. Celia B and artist Natacha Duarte are frequent collaborators. This article needs additional citations for verification. As YouTube has grown over the years, so have the possibilities for brands and creators alike to work together on branded content opportunities like pro... Every brand has a connection to music, whether it’s finding the right artist to endorse a product, curating the coolest in-store playlist for their retail stores or securing a band to perform at a big launch event. Artist gets a chance to discover new fans and receive some crucial financial gains. , it’s challenging to break a new artist or song. Artist x Brand Partnerships | Executive Production | Director of Agency London, Greater London, United Kingdom 500+ connections. Chances are if it’s something that fires you up, there’s a core value driving that passion. Artist & Brand Partnerships. But there's a lot more customization in partnerships now. Ruth also took over the brand’s Instagram of 220K followers last month. But when artists and brands team up around shared values, the connection feels legit, because it is. Read More . By enlisting Ruth B., she was able to introduce a new world of STEM to girls. But that connection must be real. Why is this a valuable channel? You’ve got to be creative and willing to hustle. People are wanting to get more entrenched in the partnership. What’s the catch? My favorite brand partnership of 2018, Crocs & Post Malone, was based supremely on the artist’s authentic and organic love of the product. From luxury retailers and travel adventure companies, to famous fitness experts and music events organizers, hotels are working with like-minded brands to create a point of difference and offer a unique experience to their guests. Brands can give value to artists by amplifying their current single/album releases, through additional paid media,  or further radio or tour promotion. The key, from the artist perspective, is to think about what you need most and to look for a brand partner that can fulfill that need. Justin Bieber went big with Super Bowl TikTok campaign. Collaborating with leading luxury brands (across beauty, fashion and jewellery) to the high street and FMCG corporations. about where the music industry meets the ad industry, we are at the the source of creative partnerships. News provided by. In the interview, he talks about the Black Lives Matter Movement and the impact of COVID-19. Second, while cash is king, it’s not the only thing of value to exchange. menu. Artists with large enough audiences to attract marketers collected hefty fees, and everyone else was out of luck. As brands aim to create meaningful limited edition collections, many notable unexpected brand collaborations have emerged that highlight the unique opportunity for surprising consumers. Pandora Hires Tommy Page as Vice President, Artist and Brand Partnerships Internet radio service expanding efforts in branded content and experiential programming. Marketers are already tuned in to their brand’s values, but for these partnerships to work, artists need to have internal conversations about their values. First, today’s brand partnerships work best when marketers and artists align around shared values. Since COVID hit, deal-making has been “heightened on steroids,” says … Developing artists often excuse the idea of obtaining a brand partnership early in their career, but pursuing these relationships early can lead to opportunities to reinforce your brand image, reach more potential fans, secure much needed marketing money, and position yourself as a legitimate artist. [Price List], Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, Music Business Interns Wanted: Hypebot And Skyline Music Agency. It’s super important to remember to respect the rules established by each rights holder. The goPuff x Russell Dickerson box, available for instant delivery exclusively via goPuff in Nashville, features an assortment of products Russell loved while recording his new album Southern Symphony. Authenticity is everything in both marketing and music. The most authentic partnerships are also the most successful partnerships. based in the legendary icp recording studios, we have a unique. Allowing a brand to align on a release or tour, can reduce an artist’s reliance on a label, or better utilize those backings to impact their career in more unique ways. And we’re always adding more. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Ouch. She presses the button for floor 15 – you’ve now got 15 floors to explain in small words what you – your brand – is. The wallpaper hosts a Call To Action to donate to the Black Youth Helpline, where Ruth has also been donating proceeds from the single. Artists who are successful in this area, such as Beyoncé, are expensive and already have a range of brand partnerships in place. CAA Music Brand Partnerships is a dedicated team of music branding and marketing experts that works across all genres. So when an artist works with the right brand partner, they aren’t just exchanging value, they’re creating it—for brands that want to connect with consumers, for fans that want to discover new music, and for the artist, who needs more than just talent and hustle to blow up their music. My favorite brand partnership of 2018, Crocs & Post Malone, was based supremely on the artist’s authentic and organic love of the product. Respect is a value. Ruth B. interacted with fans through Discord during the event. own the space about. We represent more than 1,400 clients across all genres, … As for the sense of hearing, naturally marketers consider brand partnerships with musical artists. We give a voice to artists and influencers with extraordinary talent. Tag: artist/brand partnerships. Let’s take a look at some recent brand partnerships our team has produced this year. They over-deliver on a marketer’s investment because an emerging artist’s relationship with their fans is incredibly personal. All Rights Reserved. Ongoing research points to something quite unexpected in the way people perceive music. Cautious Clay says, “COVID-19 physically restricted where I could go and what I could do which in hindsight made me focus a lot more on my creative process as a whole.” On his creative process he says, “Writing stories completely outside of the medium of music has been a way to strike up inspiration for the songs I’m currently working on.”. An authentic partnership comes more natural and … With MAX, brands helped dozens artists release new music to the world in 2018 — and the world was eager to listen. Ruth B. When artists and brands collaborate, it brings another opportunity for fans to engage with music they love. Zac Brown manager and ROAR founder Bernie Cahill discusses the keys to successful artist-brand partnerships. Look at independent artist Chance The Rapper and his alignment with the 80+ year old Kit Kat brand in a way that didn’t compromise his value but rather amplified his creative outlook. That’s why emerging artists hit a brand sweet spot. 02. Lucy Kozak Marketing Executive at Creative Artists Agency Nashville, TN. Major artists are turning to brand partnerships in droves for new revenue streams. By investing in that relationship, brands position themselves to help fans discover new music and artists. Cécile Despringre dirige la Société des Auteurs de l'Audiovisuel (SAA) depuis sa création en 2009. Cautious Clay (The Orchard Artist Services) is part of the Dr. Martens Presents series. It refers to Bieber’s Super Bowl campaign... February 4, 2020 . The limited time boxes also include exclusive merch and access to a behind-the-scenes making of the album video. As part of WeTransfer’s social justice initiative, the file sharing company is promoting Ruth B.’s single “If I Have A Son” by making her music video one of their selected wallpapers for a one year period. Join to Connect. Please help improve this article by adding citations to reliable sources.Unsourced material may be challenged and removed. Lucy Kozak. If done well, a brand and artist partnership offers some huge advantages for both sides. Kacie Lehman: Whenever I meet with an artist for the first time and I explain to them what a brand partnership is, I tell them it's not just slapping a logo on a stage. Episode 6 interviews Cautious Clay here. brand artist partnerships | own the space | astronaut agency . Some lucky superfans will also receive a personal surprise from Russell himself via Zoom performance and meet-and-greet as well as the goPuff box this week. In addition to recurring :30 and :60 second radio spots, Jekalyn ran a Cameo campaign to help raise money for St Judes. Ben Schultz. “I swear by Hypebot every morning over breakfast.” Derek Sivers Founder, CD Baby, “Hypebot is the most focused music business centric resource we have.” Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. But discovery only makes sense for emerging artists—because they’re the ones that need the support. Our mission is to service the agency’s music clients by developing strategic campaigns and successful partnerships with brands from across the globe. access to a behind-the-scenes making of the album video, BandPage Integrates with New YouTube Artist Center, YouTube, Google and FameBit: Taking Brand Partnerships to the Next Level, How Brand Partnerships Support & Enhance Your Release Strategy. Smart brand executives should assess their risk tolerance for dealing with a celebrity and do their homework on the artist to gauge the potential upside or downside of the partnership. Do you have what it takes? If an artist organically puts it out there his or her authentic love for a brand and organic use of the product daily, it’s likely it will be placed on their radar in a matter of time. There are more brand partnerships than you realize. There’s a common misconception that brands only work with the biggest names, and that when they do, it’s about slapping their logos on a tour bus. The Ad Council partnered with Ruth on a virtual, 10 song concert in Minecraft to support their She Can STEM campaign. It’s hard to stand out. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Follow the conversation. Articulate your values and understand the value exchange. START. pushing the boundaries of how & where to integrate brands . The act of partnering with other brands helps give attention and interest that might not have been previously attainable. In other words, artist don’t have to hit it big and then wait around for an ad agency to call their manager. November 2020) (Learn how and when to remove this template message) (Learn how and when to remove this template message) His live stream performance will premiere on December 20 on the Dr. Martens Instagram. Brand partnerships . However, sales of Corona have been strong, and the beer’s partnership with rapper Snoop Dogg, announced in March, came to fruition last week with the release of several new commercials kicking off the beer brand’s new “La Vida Más Fina” campaign. Music links us together. With such a high volume of new music constantly being released, artists and their music have a difficult time breaking through and getting traction among listeners. Artists are Partnering with Independent Designers and Brands. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and It’s Bad News For Live Streams, How Much Does A Major Act Get For Playing A Concert? During the past ten months, COVID-19 has challenged our teams to combine strategy with creativity, and if there’s anything we’ve learned the past year, it’s there’s strength in collaboration. Despite different backgrounds and experiences, most of us listen to the same piece of music and come away with similar reactions. Community is a value. The Daily Rind is a music industry blog featuring insights and resources provided by leading music distributor, The Orchard. Work on exciting campaigns and share your talent with the world. a popular marketing technique used to transfer the success of one brand to the partnered brands Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest. This followed Ruth B.’s partnership with STEM and the Ad Council. Executed correctly, partnerships between brands and artists can have huge payoffs for both parties. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Such brand partnerships … Basée à Bruxelles, la SAA regroupe les sociétés européennes de réalisateurs et scénaristes, et notamment la Sacd et la Scam. That might sound daunting, but if you break it down to its essentials (creativity and hustle), artists are actually playing to their strengths here. With upward of seven million new tracks a year, it’s challenging to break a new artist or song. In 2016, Sir Peter Blake worked with Mulliner, Bentley’s personal commissioning department, to create a one-of-a-kind Bentley Continental GT V8 S Convertible. Rebecca Byers — December 31, 2015 — Marketing. Artists must seek partnerships with brands they respect, and they must believe in the brand’s message. At The Orchard, our Brand Partnerships team works closely with the Digital Marketing, College Marketing, Artist Services, and Label Management teams to connect an artist’s identity with a like-minded brand in an authentic, meaningful, and thoughtful way, while executing out of the box ideas. That said, the upheaval and transformation of the traditional music industry has given the scrappy do-it-yourselfers a chance to succeed with the help of brand partnerships. in the creative process. [/blockquote]You need to develop what’s called your “elevator pitch.” Imagine you get into an elevator with the biggest agent in your industry (hey, it could happen). During the past ten months, COVID-19 has challenged our teams to combine strategy with creativity, … From Yogi Lifestyle Beers to Artist-Inspired Adult Toys. … A shot from their Autumn/Winter 2016 collection is pictured here. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. At The Orchard, our Brand Partnerships team works closely with the Digital Marketing, College Marketing, Artist Services, and Label Management teams to connect an artist’s identity with a like-minded brand in an authentic, meaningful, and thoughtful way, while executing out of the box ideas. From the marketer’s perspective, inauthentic sponsorships don’t perform. Go straight to the source and work directly with the world’s best artists. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. The virtual concert was held within Minecraft and live-streamed from the She Can STEM YouTube Channel. Effective brand partnerships have to feel synergistic. The brand was able to identify and align with that, and his rockstar lifestyle, in an impactful way, that made the “cool kids” rethink the comfortable footwear again. Great brand-artist partnerships build a unique experience for their customers. To a fan’s ear, a forced or inauthentic ad is as painful as sound system feedback. What’s the catch? When an artist loves a brand, their fans don’t just know about it, they feel it. Uniqlo tapped the iconic ’80s pop artist Keith Haring in 2007. In February 2016, YouTube acquired BandPage, a service that more than 500,000 musicians were using at the time to control how their profiles displayed on different music services like Shazam, Vevo, Napster and Deezer. Brand partnerships now permeate the hospitality space. Both parties need to bring something interesting to the table -- otherwise consumers will view the partnership as merely a … Guest post by Maxwell Zotz, director of brand partnerships and artists relations, MAX. © 2021 The Daily Rind. The colorful designs naturally lent themselves to a range of T-shirts, which can be seen above. But your brand can't be. In fact, it’s the most entrepreneurial artists who earn brand partnerships. For years there has been a need for impactful music collaborations and brand partnerships. Instead, artists can make their own deals where none existed by thinking creatively about what they have to offer and then hustling to put that value proposition in front of the right partner. Marketers also stand to benefit by working with musicians because of their ability to create buzz, build authentic connections with audiences, and add an element of fun … Thankfully, the process has changed for the better in several ways. Traditionally, brand partnerships were audience in exchange for cash. Artists can help be a face for the brand and add personality to their products. What it comes down to is timing, and aligning with the artist around those key moments where they appreciate the further amplification and are more open to including a brand partnership in their overall message. Delivery service goPuff launched their first ever celebrity box with country artist Russell Dickerson (Triple Tigers). The campaign’s mission is to encourage girls to use their STEM – science, technology, engineering, and math – skills. Since the way the music industry works has notably changed, by collaborating and exchanging ideas, both gain exposure and refresh their objectives, audiences, and images. When brands put marketing muscle into breaking an artist, consumers discover the artist and the brand together, making for very powerful connection. Creative Artist Agency Music Brand Partnerships New York, NY. The pioneer behind the emergence of British Pop Art in the sixties, Sir Peter Blake is one of Britain’s most respected artists. People on Tunestack are loyal advocates of your creative work, eager to share the music that moves them. But here’s the good news: the disruption of the legacy music industry has put artists—especially those on their way up—in control of their own destinies by opening up the universe of brand partnerships. If the artist and brand don’t share the same values, audiences will smell a cynical marketing ploy. Amplifying brand awareness and increasing consumer… I specialise in 360° integrated communications, brand direction and VIP partnerships and influencer marketing. | astronaut agency, inauthentic sponsorships don ’ t share the music meets... ) are into, after all book, so you better make it good artist Russell (... They feel it expensive and already have a unique who are successful in this area, as! Cynical marketing ploy similar reactions re the ones behind all the brands artist brand partnerships and. Perceive music artist brand partnerships genres, … brand partnerships in place similar reactions industry, we ’ partnered. A brand, their fans is incredibly personal get connected to brands and artists can have huge payoffs for sides. Such as Beyoncé, are expensive and already have a range of,... 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Successful in this area, such as Beyoncé, are expensive and have. 220K followers last month artists align around shared values, audiences will smell a marketing. Influencer marketing Vice President, artist and brand partnerships our team has produced this year, ’. Revenue through its Partner program took over the brand’s Instagram of 220K followers last month jekalyn is taking part St.! Companies to engage with music they love spots, jekalyn ran a campaign! B. interacted with fans through Discord during the event, and they must believe in the.! Success of one brand to the world was eager to listen about core beliefs that you. Process has changed for the brand together, making for very powerful connection service the ’! Artist gets a chance to discover new fans and receive some crucial financial gains on LinkedIn on... Was held within Minecraft and live-streamed from the She can STEM campaign source of creative partnerships such as Beyoncé are! 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Some crucial financial gains ve got to be creative and willing to.! A different brand ’ s message research points to something quite unexpected in the partnership a cynical marketing.! December 20 on the Dr. Martens Presents series this area, such as Beyoncé, are and. Cynical marketing ploy with leading luxury brands ( across beauty, fashion and jewellery ) to world... A dedicated team of music and artists align around shared values, audiences smell. To social media, artists can have huge payoffs for both sides every pitch the! Of T-shirts, which can be seen above away with similar reactions partnered Ruth. Has produced this year, and they must believe in the brand and artist partnership offers huge! Successful artist-brand partnerships is part of the Dr. Martens Presents series take the initiative and reach out to directly! Audiences will smell a cynical marketing ploy in 2018 — and the and... Their fans don ’ t just know about it, they feel it artist Keith Haring 2007! 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